| Programme Track | Focus Area | Ideal Student Profile | Core Skills Built | Career Paths |
|---|---|---|---|---|
| UG in Technology and Business Management | Tech product development, business strategy, digital transformation | Aspiring tech entrepreneurs, product managers, consultants, innovators | Product management, business analytics, digital marketing, project management | Product Manager, Business Analyst, Tech Consultant, Startup Founder |
| UG in Psychology and Marketing | Consumer behaviour, brand strategy, digital marketing, market research | Future marketers, brand managers, researchers, advertising professionals | Consumer psychology, market research, branding, digital advertising, content strategy | Brand Manager, Marketing Analyst, UX Researcher, Advertising Specialist |
| UG in Finance and Economics | Investment banking, financial analysis, economic modelling, fintech | Aspiring investment bankers, financial analysts, economists, wealth managers | Financial modelling, valuation, portfolio management, economic analysis, fintech solutions | Investment Banker, Financial Analyst, Equity Researcher, Economist, Fintech Specialist |
| UG in Data Science and Artificial Intelligence | Data analysis, machine learning, AI applications, business intelligence | Future data scientists, AI engineers, business intelligence analysts, data consultants | Python, R, SQL, machine learning, deep learning, data visualisation, big data analytics | Data Scientist, AI Engineer, Machine Learning Specialist, Business Intelligence Analyst |
Thinking beyond the traditional BBA? Master's Union offers a distinctive 3-year undergraduate model designed for future leaders. These programmes are built around an industry-led approach, focusing on practical skills and real-world application from day one.
Located in Gurugram, Master's Union aims to bridge the gap between academic learning and industry demands. Their unique model brings CXO-level practitioners as instructors, ensuring you learn directly from those shaping the business world. Let's dive into the four specialised tracks for the 2026 intake.
Ug in technology and business management
This programme is for the future IIMer who sees themselves at the intersection of tech and strategy. You will learn to build, manage, and scale technology products. The curriculum covers everything from product lifecycle to digital transformation strategies.
If you are interested in startups, product management roles, or tech consulting, this track offers the foundational skills. You will work on real-world case studies and projects, preparing you for a dynamic career in the tech ecosystem.
Ug in psychology and marketing
Understand the human mind behind consumer decisions with this specialised track. This programme integrates psychological principles with modern marketing strategies, including digital marketing, brand management, and market research.
It is ideal for students passionate about consumer behaviour, advertising, and building impactful brands. You will develop skills in analytics, creative strategy, and communication, essential for today's competitive market.
Ug in finance and economics
For those aiming for a career in the high-stakes world of finance, this programme provides a rigorous foundation. You will explore investment banking, financial analysis, economic modelling, and the rapidly evolving fintech landscape.
This track is designed for future investment bankers, financial analysts, and economists. You will gain expertise in financial instruments, valuation techniques, and market dynamics, preparing you for roles in leading financial institutions.
Ug in data science and artificial intelligence
The Data Science and AI programme is for the analytical minds ready to harness the power of data. You will learn core concepts in data analysis, machine learning, and artificial intelligence, applying them to solve complex business problems.
This track prepares you for roles as a data scientist, AI engineer, or business intelligence analyst. You will master programming languages like Python and R, along with essential tools for data visualisation and big data analytics.
Why master's union ug?
Master's Union stands out with its industry-first approach. Your learning happens through real-world projects and direct mentorship from CXOs and industry veterans. The Gurugram campus provides a collaborative environment, building peer learning and networking opportunities.
Selection Process: The admissions process is comprehensive. It begins with the 'Story of You' round, where you present your profile through essays and a video. This is followed by an aptitude check covering Quantitative Ability, Verbal Ability, and Logical Reasoning. Shortlisted candidates then proceed to interview rounds with faculty and industry experts.
Industry-Led CXO Instructors: Instead of traditional professors, you learn from founders, CEOs, and senior leaders. This ensures the curriculum is always current and relevant to industry demands. You gain practical insights and build a strong professional network from day one.
Capstone Projects: A core part of the programme is the emphasis on capstone projects. These allow you to apply your knowledge to solve actual business challenges, often in collaboration with companies. This practical experience is invaluable for your career launch.
Fee Structure: The approximate programme fee for the 3-year undergraduate course is ₹19.5 Lakhs (based on publicly disclosed data for the full program, excluding living expenses). Scholarships are available based on merit and need, which can help offset these costs. We encourage you to check the official website for the most current fee details and scholarship options.
Ready to explore a different path to your future? Master's Union offers a unique opportunity to gain industry-relevant skills and build a powerful network. Choose the track that aligns with your ambition and take the next step.
Your application shortlist for master's union UG 2026:
- UG in Technology and Business Management: Apply to this programme →
- UG in Psychology and Marketing: Apply to this programme →
- UG in Finance and Economics: Apply to this programme →
- UG in Data Science and Artificial Intelligence: Apply to this programme →
FAQs
What are the four undergraduate programmes offered by Master's Union?+
Master's Union offers four specialised 3-year undergraduate programmes: UG in Technology and Business Management, UG in Psychology and Marketing, UG in Finance and Economics, and UG in Data Science and Artificial Intelligence.
What is the approximate fee for Master's Union UG programmes?+
The approximate programme fee for the 3-year undergraduate course at Master's Union is ₹19.5 Lakhs. This figure is based on publicly disclosed data for the full program, excluding living expenses. Scholarship options are also available.
How does the Master's Union UG selection process work?+
The selection process involves several stages. It starts with the 'Story of You' round, which includes essays and a video submission. Following this, candidates take an aptitude test covering Quantitative Ability, Verbal Ability, and Logical Reasoning. Shortlisted applicants then proceed to interview rounds with faculty and industry experts.